What Are Bureau Assets and Why Do They Matter for Speakers?

Most speakers focus on the reel. But the best speakers have more than just a reel. They have tools. They have proof. They have assets that help agents, reps, and decision-makers sell them fast.

We call those bureau assets. And we try to build them into everything we film.

Founded by Aaron Knipp, Cicospace specializes in video production for keynote speakers. We don’t just deliver a polished demo reel. We make sure you walk away with what you need to stay visible, stay relevant, and stay pitchable.

Here’s what that looks like.

Keynote Samples

These are short clips pulled from your keynote . usually two to four minutes — designed to show how you handle the stage, connect with an audience, or land a core message. They’re not trailers. They’re slices of your real delivery.

• Clean story arcs

• No fluff or graphics

• Designed for private review by agents or clients

Great keynote samples build trust. They’re a chance to say, “Here’s what you’re getting.”

Full Keynote Replays

Not always public facing, but essential. A full replay of your talk — cleanly edited, well-paced, and cut from multiple camera angles — gives bureaus and associations what they need to evaluate you.

We’ve heard this directly from agents. If a demo reel oversells, the full video needs to prove it wasn’t just editing. When your full keynote holds up, you win trust.

Social Cuts

Short vertical clips. Direct-to-camera takes. One-liners from your talk that landed. These are the pieces that help you stay top-of-mind between gigs.

They’re great for:

• LinkedIn

• Instagram

• Speaker newsletters

We design these for visibility. Quick, watchable, and focused on positioning.

Built Into Every Project

At Cicospace, we include bureau assets in everything we film. Whether we’re capturing a live keynote, shooting in one of our theaters, or building out a studio demo, we’re always thinking ahead. What will this speaker need to send to bureaus? To associations? To agents?

We build that by default.

Because when your event ends, your visibility shouldn’t.

Want to learn more about how we help keynote speakers stay pitch-ready? Visit our About Us page to learn how Aaron Knipp and the team at Cicospace build bureau assets into every production. You can also read more about how we structure keynote filming here.