What Every Speaker’s Website Should Include: The Perfect Video Page

Your demo reel gets people interested. What convinces them you can deliver is proof — and the best place to show that proof isn’t scattered across social media — it’s on your site. Proof. And the best place to show that proof isn’t scattered across social media — it’s on your site. Specifically, your video page.

If you're a keynote speaker who wants to get booked more often (and at higher fees), your website needs a dedicated video page — one that’s structured with intention.

At Cicospace, we’re a video production company for keynote speakers. We help speakers turn footage into strategy — and their websites into conversion tools. And we’ve seen what works.

Here’s the format we recommend for every speaker site:

The Ideal Structure for Your Video Page

1. Your Demo Reel (Top of Page)

This is the main event. Make it large. Make it visible. Never bury it below the fold. Your demo reel is your billboard. It gets attention. It positions you. It opens the door.

Best practices:

• Use a bold H1 (like “Watch [Your Name] In Action”)

• Embed it directly — no click-outs

• Include a short description underneath for SEO and context

2. Two Recent Event Sizzles (Directly Below the Reel)

The demo reel shows your brand. But the event sizzles show your impact. These should be smaller than the reel but still prominently displayed.

Why sizzles?

• They show how audiences respond

• They capture energy, reaction, and environment

• They build social proof and reinforce credibility

  
  

You’re not just telling planners what you do. You’re showing them what it feels like to have you in the room.

3. Five to Ten Keynote Samples (Organized Below)

This is where the decision gets made.

Each sample is a standalone clip — usually 2–4 minutes — that gives planners or bureau reps a look at your actual content delivery. Think of these as your signature stories, bits, or ideas. Real footage. Real audiences.

Best practices:

• Label each sample with a simple title (e.g., “The Story About Resilience”)

• Organize into 2 rows of 3–5 videos

• Include captions or subtitles when possible

Keynote samples do one thing: they prove your reel wasn’t just good editing. They show planners and bureaus that what you say on stage holds up in real time. They give depth. They validate everything above them.

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Want to see how Aaron Knipp and the team at Cicospace help keynote speakers build the video assets that power this page? Start here.