US Reporter highlights a presentation founder Aaron Knipp gave around the future of social media in regards to building a personal brand. Find out more in the full article here.
Key Takeaways from Cicospace's Digital Strategies for Keynote Speakers
- Leverage Social Media Platforms Differently: Use LinkedIn as a comprehensive landing page for personal branding and Twitter as a hub to share insights. Repurpose content across platforms like Instagram, LinkedIn, and Facebook to expand reach.
- Emphasize Value-Driven Content: Create educational videos and long-form content like sizzle reels and signature story videos to showcase expertise and establish authority, which leads to more speaking engagements.
- Optimize Content for Search: Publish well-researched articles on LinkedIn to enhance visibility not only on the platform but also in Google searches, increasing the overall exposure of the personal brand.